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Discover Strategies for Success in Crafting an Authentic, Lasting Brand for Your Woman-Owned Business.


The hero’s journey, a storytelling framework popularized by Joseph Campbell, has been a narrative staple for decades. It has been a go-to structure for portraying triumph over adversity, from literature to video games. But in today’s online business world, is the hero’s journey still relevant for modern female founders seeking to stand out? This blog […]

Why the Hero’s Journey Might Be Outdated for the Female Founder