Maybe you’ve felt the frustration of an outdated brand that feels like a relic of where you started—not where you’re headed. Or perhaps you’ve faced those awkward moments when someone asks, “What exactly do you do?” and you realize your branding is causing confusion, not clarity.
Sound familiar?
Here’s the truth: Your brand is more than just visuals and messaging. It’s the bridge between your mission and your audience. When it’s misaligned, it creates doubt, hesitation, and missed opportunities.
But here’s the good news: This is the moment where transformation begins.
I’ve helped over 100 entrepreneurs reimagine their brands, crafting identities rooted in clarity, authenticity, and purpose. This isn’t about quick fixes—it’s about creating a brand that reflects the leader you’ve become and the vision you’re building.
Imagine stepping into a brand that speaks directly to your ideal clients, fuels your growth, and makes you feel unshakably confident.
It’s time to bridge the gap between your message and your mission.
Many businesses hit a ceiling where their current branding holds them back from reaching the next level.
Feeling stuck? Your brand could be the bottleneck.
Women ready to step away from DIY branding into a cohesive identity that positions them as leaders in their field.
Business owners who value authenticity and connection, and want their brand to inspire trust and action.
Leaders who are ready to focus on thought leadership, in-person engagement, and creating lasting impact.
Entrepreneurs who feel their current brand no longer reflects their growth or aligns with their mission.
My Clients Are…
We’ll eliminate confusion about what your brand stands for, align your messaging with your mission, and empower you to market unapologetically.
"Lena helped me get clearer about my brand than I've ever been before. Now, my branding communicates exactly what I want it to about my business and my quality of work. It's allowed me to fully own my business and know I'm accurately representing myself in all of my marketing. I feel so much more confident as a business owner."
"I feel so much more confident as a business owner."
In the early days of your business, rapid action and getting your offers out there were key. But as you grow, your brand needs to evolve alongside you. Adding new services, launching offers, or expanding into new markets can leave your brand feeling disjointed and holding you back.
It’s time for a cohesive, intentional brand that reflects your current success and fuels your next chapter.
The best brand for an entrepreneur isn’t just personal or purely business...it’s a seamless blend of both.
We start with you—your story, values, and expertise. But we don’t stop there. By strategically connecting who you are with what your ideal clients need, we create a brand that’s both authentic and effective.
It’s not enough for people to simply like your brand. What really matters is earning their trust, creating genuine connections, and removing any barriers so they feel confident saying yes.
introducing...
When you feel good about how you show up, you shine. And when you shine, you naturally attract your ideal customers like moths to a flame.
We'll translate your brand strategy into a stunning visual identity, including a logo, style guide, and brand assets that bring your brand to life across all touchpoints. This ensures a consistent and impactful brand experience for your audience.
step Three
We'll analyze your market and competitors to identify opportunities for your brand to shine. By defining your unique value proposition and brand personality, we'll position you as the clear choice for your ideal clients.
STEP two
We'll uncover your unique story, values, and ideal client to create a rock-solid foundation for your brand. This clarity ensures your brand resonates deeply with the right people.
STEP ONE
This intensive program is designed to deliver maximum impact in a minimal timeframe. Over three focused days of virtual collaboration, we'll...
Lena Gosik-Wolfe is a human-centric brand strategist and the founder of Lena Designs Studio. With over a decade of experience, she has empowered visionary women entrepreneurs to transform their businesses through clarity, strategy, and empathetic design.
Lena’s approach combines the art of storytelling with the psychology of branding, crafting impactful identities that forge authentic, emotional connections with clients. Her passion lies in helping entrepreneurs align their brands with their purpose, giving them the confidence to scale their impact and income while staying true to who they are.
Because of the energy and time dedicated to each brand, I am only available to a maximum of 3 VIP clients per month. And sometimes I'm booked out a bit, too. Act today to secure your spot.
INCLUDES:
BRAND STRATEGY | BRAND DESIGN
COLOR PALETTE | FONT CURATION
ALTERNATE LOGOS | BRAND MESSAGING
BRAND POSITIONING| BRAND GUIDELINES
WEBSITE STRATEGY | CUSTOM LANDING PAGE
SEO IMPLEMENTATION | WEBSITE TRAINING
POST LAUNCH SUPPORT
Ready for Your Brand Glow Up?
"She listened to what I needed and even kept me in line with what she felt was timeless and the best recommendations for my business."
"Working with Lena was so incredible! She asked just the right questions to truly get to the heart of what I want my brand to convey to clients I am working with."
"Her expertise in conceptual art and brand strategy gives you the edge you need to continue to grow your brand with authority. Lena listens and is so patient with you along the way."
"I’ve never seen someone so deftly understand my vision and so patiently and diligently work to make sure everything was *exactly* right."
"Lena is an amazing and gifted brand specialist, incredibly intuitive. She saw my vision clearly and brought it to life."
"She digs in and sees the heart of the business, the future of the business, and creates an incredible experience to make your vision a reality. "
You’re unwilling to invest in a purpose-driven transformation.
You’ve never worked with a client or customer and have no clear offer.
You’re brand new to business and haven’t worked with clients yet.
You’re ready to attract higher-level opportunities and clients who align with your values.
It's probably not for you if...
You want a brand that feels authentic, professional, and aligned with your vision.
You’re ready to step into your next chapter of growth with clarity and confidence.
This is for you if...
Rebranding is an investment in your business's growth—attracting an ideal audience, giving you a competitive edge, improving how your brand is perceived, creating opportunities for growth, and building long-term brand value. While the exact monetary ROI will vary, a successful rebrand can also lead to increased revenue, a larger market presence, stronger customer loyalty, and sustainable success in driving your mission forward.
Yes, absolutely! Once the rebranding process is complete, you'll have full ownership of the final brand assets. You'll have the freedom to make future updates as your brand evolves, ensuring it remains relevant and aligned with your growth, and the ability to legally safeguard your brand.
I deeply value your unique voice and personal expression. Throughout the process, we'll collaborate closely to uncover your authentic self and infuse it into every aspect of your brand. Together, we'll ensure your brand not only resonates with your target audience but also reflects your true essence.
After the rebranding process, I offer 4 brand coaching & progress calls to provide you with guidance on brand implementation. After that I offer hourly assistance with marketing collateral, or strategic consultations to help you navigate future brand-related decisions.
We'll be ready to hit the ground running by having your strategy foundations already in place. Prior to the intensive, though, I encourage you to take time to reflect on your brand's values, unique selling proposition, and long-term goals. With your clarity and focus, we can optimize the intensive days for strategic decision-making, creative exploration, and implementing your reimagined brand.
Good news is, I've crafted a proven framework that streamlines the process into just a few days, allowing us to make intentional decisions swiftly without getting caught in decision fatigue. This comprehensive approach will provide you with the clarity and confidence needed to overcome obstacles, attract new opportunities, and propel you to the next level of success.
Book your free brand visioning session now—because your expertise deserves a spotlight, and your dream clients are waiting to be wowed. Don't let another day pass with a brand that doesn't match your magic. Click that button below, and let's get started.