I believe that great visual branding is the spark to true growth in your business. Well, girl, that includes SO much more than a logo. At Lena Designs, branding is a deep dive into who you want to be as a company. We’ll go on a journey together to discover just what this looks like to your ideal customer. Don’t worry, I’ll be by your side every step of the way- equipping you with awesome design elements and giving you the research that inspires the finished look. My goal is to design the brand of your dreams while empowering you to follow through on your own. So, if you're in it to win it, let's dive in!

What is a brand and why does it matter, you ask?

Hi, I’m Lena! I’m the brand designer and strategist behind Lena Designs. I live in sunny Florida but serve clients all around the world. With double design degrees— I use my formal training and everyday inspiration drawn from my clients’ unique personalities and experiences to create beautiful, stand-out brands that initiate growth. I love that I get to earn a living doing my dream job every day!

Michelle Garner

Lena believed in my company’s potential, and I was shown how to use my branding in a way that would lead to growth. Since working together, I’ve become much more confident in introducing my business to clients, and I’ve gained so many professional opportunities that I believe I would have otherwise missed out on. Lena is still there for me when I have questions about how and when to use certain design elements, and she is honest with me when I’m asking for branding advice.

Melissa Paterson,
Gurus 4 You

I think for most people time and money are their two biggest factors when making a decision on their branding. Lena's expertise, friendly and confident communication made working with her a real pleasure and made the money a no brainer and saved me hours of research and guesswork if I were to do it myself.

Andrea Pearlstein

Lena works closely with you to develop a beautiful brand package. She provides insight into your ideal client and gave me several wonderful ideas for logos, colors, and fonts until we landed on the perfect mix.

Paige Gaines,
Paige's Pastime

Because of Lena's knowledge about marketing and branding, and her willingness to learn more about ME, the client, she was able to create something that showcases what I do and what I have a passion for. Lena KNOWS her stuff and she can steer you in the right direction! You can't go wrong with her!