Elevate your brand to reflect your evolved expertise and vision, creating a presence that builds trust, clearly communicates your unique value, and inspires clients to invest confidently.
The Clarity to Confidently Sell, the Strategy to Stand Out,
the Brand That Works for You.
Empowering Women Entrepreneurs Through Strategic Branding
✓ Reignite your confidence and connection with your business
✓ Find the common thread in your most powerful work
✓ Clarify what your brand really stands for
Get the free 5-day journaling challenge designed to help soul-led founders realign, refresh, and glow up your brand from the inside out.
✓ Uncover your true voice (and stop watering it down)
✓ Identify what’s no longer aligned
No formulas. No pressure. Just honest reflection, beautiful prompts, and space to remember who you are.
Animal lover
INFJ
Disney girl
Concert-goer
As someone who mastered the art of blending in before learning to confidently stand out for who I am, I now help other visionary women entrepreneurs do exactly what I did:
Turn their unique gifts and authentic stories into their greatest business assets.
For the past decade, I have been creating visual identities that aren't just beautiful—they're powerful vehicles for confidence, connection, and impact.
My superpower? Seeing the extraordinary in your story and strategically translating it into a brand presence that magnetically attracts dream clients while feeling unmistakably like you.
Hey there, I'm Lena.
✓ Your unique story and vision as the foundation of your brand
✓ Strategic brand development that aligns with your core values
✓ Empowering women to lead with both boldness and authenticity
I say "yes please" to:
⦸ Generic, AI-generated branding that could belong to anyone
⦸ The misconception that success requires following the crowd
⦸ The outdated belief that professionalism means hiding your personality
I stand against:
BUT your authentic voice and unique perspective remain your greatest asset.
This is why clarity about who you are and what you stand for matters more than ever before!
Tech is changing how we do business every day, and leveraging AI is becoming essential.
One that reflects not just your current success, but your future aspirations.
A brand that radiates confidence, provides clarity, and fulfills your purpose.
Together, we'll craft more than just a brand—we'll create your business's visual legacy.
Explore The Brand Glow Up!®
↳ If you’re ready to align your brand with your expertise and elevate how the world sees you…
↳ If you want branding that not only looks stunning but positions you as the go-to authority in your space…
↳ And you’re ready for ALL that comes with it—premium clients who see your value, a brand that sells for you, and the confidence to step into your next level…
Then it’s time for The Brand Glow Up!®—the ultimate transformation for entrepreneurs who are ready to claim their next level with clarity, confidence, and a brand that works for them.
Take your brand from bland to brilliant.
Leading Lady Coaching
AliceAnne Loftus
[She] helped me focus, overcome my perfectionism, and achieve a rebrand I'm beyond proud of. Lena's expertise and genuine investment in my success made the process fun, productive, and truly transformative. I highly recommend her to anyone needing a powerful brand strategy.
"Working with Lena was a game-changer for my business."
The Whispered Soul
Erin Lewis
"With Lena's help, we peeled the layers back on the purpose and significance of this project and discovered a larger, more encompassing brand...Thanks to Lena's support, our vision has expanded, and we now feel more confident in pursuing our goals."
"Lena will stretch you to think bigger and broader than you were originally thinking."
In the whirlwind of running a business, it’s easy to lose sight of why you started in the first place. Trust me, I’ve been there. When I first launched Lena Designs Studio, I was fueled by a passion to help women entrepreneurs embrace their uniqueness and build brands that genuinely reflect who they are. But as the demands of entrepreneurship piled up...
Reclaim Your Authentic Self: Remember Your ‘Why’ In Business
As we approach 2025, the marketing landscape is brimming with opportunities—and challenges—that will shape the way we connect, communicate, and create impact. For purpose-driven women entrepreneurs, this evolution isn’t just about keeping up with trends; it’s about staying true to your mission while embracing change...
Marketing in 2025: A Guide for Women Entrepreneurs
