[ /brandiNG/ ] noun

the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recog- nize and want to buy it

Your brand is visual. Your brand is an emotion. Your brand is your
customer’s experience.

...and with the right touch, a great brand
can make magic happen for your business.

Attract MORE clients and make MORE money with a brand identity that visually matches your business' goals.


is it time to rebrand?

bring magic back to your biz


boss babe / pastry chef

Michelle Garner

        Lena believed in my company’s potential, and I was shown how to use my branding in a way that would lead to growth. Since working together, I’ve become much more confident in introducing my business to clients, and I’ve gained so many professional opportunities that I believe I would have otherwise missed out on. Lena is still there for me when I have questions about how and when to use certain design elements, and she is honest with me when I’m asking for branding advice.

Kind words from some of my favorite people

Melissa Paterson

     I think for most people time and money are their two biggest factors when making a decision on their branding. Lena's expertise and friendly, confident communication made working with her a real pleasure and made the money a no brainer and saved me hours of research and guesswork if I were to do it myself.

Kind words from some of my favorite people

boss babe / web expert

boss babe / off-the-cuff maker

Jennifer Tingey

     Lena worked so much behind the scenes to really understand my brand and where I plan to take my business going forward. She took my ramblings and general ideas of what I want to do and where I want to go and built it into a cohesive and beautiful package that I am proud to have represent my business. Thanks girl!

Kind words from some of my favorite people

Paige Gaines

      Because of Lena's knowledge about marketing and branding, and her willingness to learn more about ME, the client, she was able to create something that showcases what I do and what I have a passion for. Lena KNOWS her stuff and she can steer you in the right direction! You can't go wrong with her!

Kind words from some of my favorite people

boss babe / seamstress extraordinaire

As a designer, I’ve helped hundreds of women-owned businesses all over the world transform their brands and make more money by being able to stand out uniquely to their ideal clients with beautiful, purposeful design.

get to know me



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