Challenging the Status Quo and Helping Female-Founded Brands Redefine Authenticity and Success

Unlocking the Power of Purpose

Women face many challenges and obstacles in business simply because WE ARE WOMEN.

At the heart of my mission is to create a more equitable and diverse business world where women have the opportunity to thrive. I'm passionate about providing the tools, resources, and support that women need to unlock their full potential, recognize their brilliance, and confidently stand up for what matters to them. With my empathy, creativity, and problem-solving skills, I'm determined to make an impact that will be felt for generations to come.

Together, let's create a world where women can reach their goals and achieve their dreams.

(And—before you ask—yes, this is a real quote from my client, Melissa.) 

"If you are a business owner, have a passion for creating a legacy and know you NEED a powerhouse supporter, this is the woman you must have in your business however that may look right now."

Despite my education, including degrees in both conceptual art and design, extensive experience, and numerous accomplishments, I have grappled with imposter syndrome and self-doubt for years, and I can empathize with the challenges that come with it.

But here's the thing: doubt can be turned into fuel for success.

I'm Lena and I know that, as a female founder, building confidence in your business can be a challenging journey.

hey girl,

As I started attending local business events with my first (very small) business on Etsy, I was truly disheartened to see so many talented women who were not fully aware of the unique and valuable skills they possessed. I felt compelled to take action, so I started speaking up and advocating for female-founded businesses. 

I believe that true success in business comes from feeling amazing about how you show up in the world. That's why I believe that branding is such a powerful tool.

I knew that, with my creativity and highly empathic and analytical skills, I was uniquely qualified to help these women show up as their best selves in business.

I'm here to help you tap into the power of purpose and create a brand that is authentically YOU. I'm here to help you find and nurture your unique brand identity and give you the tools and resources you need to bring your vision to life and shine confidently to attract the right opportunities and people into your life.

Today, I help other women do the same.

With this clarity of purpose, I gained the confidence to show up boldly and put myself out there.

I'm an alchemist of sorts, weaving together all the moving parts of your business and uniting them to create clarity and purpose for both you and potential clients. It's what I do best–transforming abstract ideas into meaningful solutions that amplify your message.


Crafting your unique brand story requires a deep understanding of who you are and what drives you. My Brand Radiance Activator™ sessions are designed for us to give us the time to reflect on your big picture vision and goals so that I can best understand where you've been and where you're going and can do my best work for you.


Unlike other designers who juggle multiple clients and take weeks to finalize your project, I'm all about riding momentum and taking action. During your session of The Brand Glow Up!®, we'll be able to make smart, intentional decisions in realtime that you can feel 100% confident in. No more back-and-forth emails, indecision, and stress.


Build a Next-Level Brand That Elevates Your Authority and Amplifies Your Success

find out how to work with me

 I believe that everyone has magic within themselves that deserves to be seen by the world. Let me help you magnify your superpower and develop a brand that creates impact beyond your business cards and website. If you're ready to step into your power and make your mark in the world, connect with me and get started!