Reclaim Your Authentic Self: Remember Your Why In Business

As entrepreneurs, we can easily get caught up in the hustle and bustle of running a business, focusing on the numbers, goals, and outcomes. However, it’s important to remember your why and prioritize the one thing that truly matters: being your authentic self and staying true to your vision

If you’re not enjoying what you’re doing, or if you feel stuck in your business, it’s time to take a step back and ask yourself a few important questions.

Have you lost sight of your why?

Have you forgotten what got you started in the first place?

Are there things that have been weighing on your mind and holding you back from moving forward?

Where are you putting pressure on yourself to be perfect? Are you trying to look perfect, show up perfect, or be perfect?

If so, it’s time to let go of those expectations and embrace your imperfections.

Woman in blazer dancing in background with text that says "Reclaim your authentic self–remember your why in business"

Embrace Your Authenticity to Connect with Your Audience

Most people don’t want perfection – they want what’s real. Authenticity is what makes businesses stand out, and it’s what makes people connect with your brand. When you’re trying to be perfect, you’re not allowing yourself to be real, and that’s a recipe for disaster.

Instead of striving for perfection, strive for authenticity. Be yourself, flaws and all. When you’re authentic, people will be drawn to you and your business.

And here’s the thing: when you’re focused on what you’re passionate about in your work, authenticity comes naturally. When you’re enjoying what you’re doing, you’re more likely to be yourself, let your guard down, and connect with your audience.

Black text on white background that quotes Brené Brown saying "Authenticity is a collection of choices that we have to make every day."

Learning How to Be Yourself Again Isn’t Always Easy

And this might require you to do some deep work and unlearning – to let go of any limiting beliefs and self-imposed rules that keep you stuck. This is something I have to actively work on every day through years of therapy and work I do toward personal growth, particularly through my work with The Entrepreneur’s Hypnotherapist Melanie McCool, who has been helping me reconnect with my authentic self. It became a journey of owning who I am and what I want to say.

Throughout my life, I had been conditioned to constantly doubt myself and question what I believed to be true. The fear of facing the consequences and being proven wrong often left me tongue-tied. However, there were moments when I felt truly in my element, and during those times, self-doubt rarely plagued me. It was in those moments that I exuded the utmost confidence in myself.

It wasn’t until I started journaling and doing deep introspection that I realized how much of myself I had lost in trying to fit into the mold of what society deemed acceptable. That work helped me to rediscover my true values, passions, and beliefs, and it has given me the courage to embrace them unapologetically.

Be Unapologetically You

So, take a deep breath and ask yourself: How can I find more joy in my business? What can I do to make my business more fun?

Maybe it’s delegating certain tasks or bringing on a team to help you out. Maybe it’s taking a day off to do something you enjoy. Or maybe it’s simply allowing yourself to be imperfect and embracing the messiness of life. Whatever it is, make sure it’s something that brings you joy and allows you to stay connected to your purpose.

So, if you’re feeling overwhelmed and uninspired, remember to step back. Re-connect with yourself and your why. Have fun, be authentic, and make sure you’re enjoying the journey. That’s what truly matters.


Are you ready to experience The Brand Glow Up!®? Transform your brand with our holistic strategy and empathy-driven design, unlocking your million-dollar potential.

author avatar
Lena Gosik-Wolfe Brand Strategist and Designer
Lena Gosik-Wolfe, founder of Lena Designs Studio, is a passionate brand strategist and designer with a mission to empower female entrepreneurs to build impactful brands. Leveraging her 10 years of experience, she creates authentic, purpose-driven brands that elevate leadership presence and propel clients to success in a competitive market.
Young woman wearing jeans and blazer dancing with hands in the air

Reclaim Your Authentic Self: Remember Your Why In Business