7 Steps to Become a High-Value Woman in Your Market

Becoming a high-value woman is not just about becoming the next 7-figure sensation, but it IS about knowing and understanding your unique value. It is about knowing what makes you special and allowing yourself to shine, even when it feels scary.

Being a woman of high value is about knowing your worth and showing up as the best version of yourself. It’s about living life with intention and taking full control over your choices. It’s also about putting your needs first, making sure you feel good in every situation—in both your personal life and business.

Knowing that you’re worth so much more than what society has taught you to believe is empowering! It will help you step into your business and life with unshakeable confidence, so you attract the right clients and build a thriving business.

Being a woman who knows her worth makes people want to engage with you because they can sense that positive energy emanating from within yourself!

Find the space to be honest with yourself.

• Be honest with yourself about who you are and what you want.
• Be honest with yourself about where you are in your life right now.
• Be honest with yourself about what you have learned from your mistakes.
• Be honest with yourself about your fears and what holds you back from being your best self.
• Be honest with yourself about the things that have happened in the past that have shaped who you are today.
• Be honest with yourself about what needs to change for you to feel fulfilled and happy in your life.
• Be honest with yourself about whether your brand is communicating the right things to your best people.

Know your worth.

You are worth more than you realize. You deserve to be treated with respect and love—starting with how you treat yourself. You deserve to feel happy, healthy, safe, and secure. You are a human being who deserves all of the best things in life! Own your worth as a powerful, brilliant woman and it will give you the confidence and courage to shine!! And since your branding is the first thing people will interact with, it’s time to create a brand that will communicate your true worth to your people.

Stop playing small!

It’s time to stop playing small and start living the life you really want. It’s time to stop worrying about what other people think and start focusing on taking care of yourself and your loved ones. If you’re like most women, then you have been trained by society to downplay your assets, whether it be your looks, personality, or intelligence. This is a big mistake because when you play small in today’s world, it costs you opportunities for success that are otherwise available to you—and instead, they go to someone else who is brave enough to reach out and take hold of their dreams. If you’re still looking for “just a logo” as a brand, then you’re staying small. It’s time for you to build an all-encompassing brand that stands on a strong foundation of strategy!

Be authentic in business.

The most important person in your business is YOU.

Your brand has to be authentic, so you need to be authentic in order for it to resonate with your target audience. That doesn’t mean you have to be perfect—just real, honest, and genuine. Don’t pretend to be something you aren’t just because it might help your business grow faster. And don’t try too hard to fit into other people’s shoes either; your audience can smell a fake a mile away! Be yourself throughout everything that goes into building a successful brand: from strategy to assets, like marketing materials like brochures, websites, and advertisements, all the way through how you interact with customers face-to-face, on calls, or over email.

Be a person of integrity.

This is one of the most important qualities you can possess as a woman of high-value. There are many ways to define “integrity,” but I like to think about it as being honest and authentic, having consistency in all areas of your life: actions, values, beliefs, and words. If you have integrity in these areas then people know what they can expect from you; they know that when you say something (or don’t say something) that it has meaning for YOU and YOUR VALUES—you aren’t just throwing words out there because they sound nice or are politically correct.

Plus, women in integrity don’t make excuses for failure or mistakes—own your stuff! And share what you’ve learned along the way. Bringing your journey into your brand strategy will connect you with more people on a deeper level.

Don’t forget to have fun!

You are the only person who can make yourself happy. If you are not having fun, then you are not living your highest value! Representing yourself through your brand should feel exciting and fun, which is why it’s about more than just a logo and color pallet. It’s about weaving who you are into your business in a way that creates JOY!

Live into it.

Being a high-value woman is all about being in touch with who you are and feeling proud of yourself. If you feel like something is holding you back from being the best version of yourself (yourself), then it’s time to change that. You can start today! And if you’re standing in connection with your best self, then it’s time to bring that center stage through a powerful, customized brand strategy—with branding assets to match!

I’m Lena Gosik-Wolfe, brand strategist and designer, and I can help you turn your glass ceilings into floors through a bespoke branding experience curated to showcase your best self. Find out more about how Lena Designs Studio can help you live into your high-value by booking a no-obligation, 15-minute Fit Call.