✓ Actionable Steps: Get tailored advice to elevate your brand and attract more clients.
✓ Brand Clarity: Understand your market position and identify growth opportunities.
✓ Key Insights: Uncover your brand's strengths and weaknesses to focus your marketing.
In a competitive business landscape, how effective is your brand at distinguishing you from the rest?
The no-fuss brand assessment for scaling entrepreneurs and small businesses.
Animal lover
INFJ
Disney girl
Concert-goer
For the past decade, I have been creating visual identities that aren't just beautiful—they're powerful vehicles for confidence, connection, and impact.
My superpower? Seeing the extraordinary in your story and translating it into a brand that attracts dream clients while feeling unmistakably you.
turn their unique stories into their greatest business assets.
As someone who once mastered the art of blending in before learning to stand out, I now help ambitious women entrepreneurs do what I did:
Hey there, I'm Lena.
✓ Your unique story and vision as the foundation of your brand
✓ Strategic brand development that aligns with your core values
✓ Empowering women to lead with both boldness and authenticity
I say "yes please" to:
⦸ Generic, AI-generated branding that could belong to anyone
⦸ The misconception that success requires following the crowd
⦸ The outdated belief that professionalism means hiding your personality
I stand against:
BUT your authentic voice and unique perspective remain your greatest asset.
This is why clarity about who you are and what you stand for matters more than ever before!
In an era where tech reshapes our business landscape daily, leveraging AI is becoming essential.
One that reflects not just your current success, but your future aspirations. A brand that radiates confidence, provides clarity, and fulfills your purpose.
Together, we'll craft more than just a brand—we'll create your business's visual legacy.
Learn how to build a brand that clearly communicates your value—so you can attract your dream clients without wasting time.
If you’ve ever thought…
“I just need someone to SHOW ME how to create a brand that actually works for my business…”
I've designed this just for you.
VIP Done-For-You Intensive Program
Go from feeling the disconnect between your business and your brand… to confidently attracting your dream clients with a brand that works for you.
I’ll guide you, step-by-step, through my signature process to redefine, refine, and elevate your brand into a powerful tool that connects with your audience and drives results—on repeat...
(Even when you’re not in the room!)
Self-Study Brand Clarity Course
Here’s how you can work with me:
Leading Lady Coaching
AliceAnne Loftus
[She] helped me focus, overcome my perfectionism, and achieve a rebrand I'm beyond proud of. Lena's expertise and genuine investment in my success made the process fun, productive, and truly transformative. I highly recommend her to anyone needing a powerful brand strategy.
"Working with Lena was a game-changer for my business."
The Whispered Soul
Erin Lewis
"With Lena's help, we peeled the layers back on the purpose and significance of this project and discovered a larger, more encompassing brand...Thanks to Lena's support, our vision has expanded, and we now feel more confident in pursuing our goals."
"Lena will stretch you to think bigger and broader than you were originally thinking."
In the whirlwind of running a business, it’s easy to lose sight of why you started in the first place. Trust me, I’ve been there. When I first launched Lena Designs Studio, I was fueled by a passion to help women entrepreneurs embrace their uniqueness and build brands that genuinely reflect who they are. But as the demands of entrepreneurship piled up...
Reclaim Your Authentic Self: Remember Your ‘Why’ In Business
As we approach 2025, the marketing landscape is brimming with opportunities—and challenges—that will shape the way we connect, communicate, and create impact. For purpose-driven women entrepreneurs, this evolution isn’t just about keeping up with trends; it’s about staying true to your mission while embracing change...
Marketing in 2025: A Guide for Women Entrepreneurs
Explore resources, insights, and inspiration for your brand
On the Blog
Stop wasting time and money on random brand tweaks or ineffective marketing strategies.
Discover the gaps and fill them with purpose so you can confidently attract dream clients—without the headache of endless guesswork.
