You’ve grown, evolved, and shifted.
You've got the grit and the vision, and you're not afraid to take risks.
You are the expert at what you do.
it can create a disconnect that undermines your credibility and costs you clients and money.
If your brand is stuck in the past while you're forging ahead into the future...
But your brand? It’s lagging behind.
YOU'VE WORKED HARD TO HONE YOUR EXPERTISE AND CREATE VALUABLE OFFERINGS, AND YOUR BRAND SHOULD REFLECT THAT.
Let me transform your unique genius into a strategic, psychology-driven brand that magnetizes the perfect clients with a you-sized gap in their lives.
Elevates your perceived value and cements your reputation as the go-to expert in your field, positioning you as an industry leader.
Ignites growth-driven marketing that effortlessly communicates your unique brilliance and has ideal clients eager to work with you.
Attracts soulmate clients who energize you, appreciate your genius, and leave you feeling fulfilled and inspired.
Let's build a million-dollar brand that...
[She] helped me focus, overcome my perfectionism, and achieve a rebrand I'm beyond proud of. Lena's expertise and genuine investment in my success made the process fun, productive, and truly transformative. I highly recommend her to anyone needing a powerful brand strategy.
"Working with Lena was a game-changer for my business."
By the time we're done, your genius will be repackaged into a million-dollar brand that commands attention, establishes you as the go-to expert, and attracts your dream clients like moths to a flame.
Get ready to witness the magic unfold! In the design phase, I'll tap into my secret blend of art, insight, and intuition to shape your brand into a masterpiece that feels like a natural extension of you.
With your new logo and identity pieces, I'll create your personal branding bible – the style guide that empowers you and your team to apply your branding with confidence. Lastly, I'll make sure your brand comes to life across all your touchpoints so you're ready to announce your rebrand to the world like the star you are!
Bringing Your Brand to Life
step Three
Next, I’ll channel my inner Sherlock Holmes and dive deep into your market and competitors. But this isn't just about finding your place in the puzzle; it's about discovering the opportunities to make your brand shine.
We'll use that unique value proposition (UVP) we’ve uncovered as our guiding light, positioning your brand as the most irresistible choice.
By tapping into the power of psychology and archetypes, we'll create your brand's one-of-a-kind personality–get ready to watch your brand become the life of the party, leaving everyone craving more!
Crafting Your Brand's Irresistible Personality
STEP two
We'll kick things off by diving deep into your business story, exploring the essence of who you are, the journey that led you to this point, and the bigger-picture vision you have for your future.
Then we'll examine all of your client success stories to find commonalities and strategically pinpoint your best-fit client, the one who not only needs your expertise but is also excited to work with you specifically because of who you are. This process aligns your strengths with the specific needs of your ideal client, forming a strong foundation for your brand.
Discovering Your Brand's golden thread
STEP ONE
The Brand Glow Up!
The ultimate brand makeover service
With over a decade of experience and a unique blend of conceptual art and design expertise, my approach is laser-focused on distilling your unique value proposition and crafting a visual strategy that amplifies everything you've built.
This is not about creating an entirely new identity for you.
It’s about refining what already exists into its most authentic and customer-attracting version, a version that truly reflects your values and resonates with your audience.
As a passionate advocate for women entrepreneurs, I firmly believe we can be both money and mission-driven. I love supporting women in embracing their uniqueness and leveraging it to create powerful, purpose-driven brands. Together, we'll craft a brand identity that showcases your strengths, resonates with your ideal clients, and helps you make a meaningful impact while achieving financial success.
Empowering Women Entrepreneurs
Castillo, Michelle. Review of Lena Designs Studio, Google, 2022.
Working with Lena forced me to really dig in and uncover the heart and soul of my brand. I gained so much clarity from the experience - it was worth it for that alone! Plus, she is incredibly thoughtful and thorough and was a joy to work with.
"I gained so much clarity from the experience."
Michelle, Coach and Publisher
Hughes, Renée. Review of Lena Designs Studio, Google, 2022.
I've been in business a long time and as my business scaled I realized it was time for a rebrand. The process with Lena was just beautiful. She really gets to know the heart of the business and brings your goals to life. I couldn't be happier!
"The process with Lena was just beautiful."
RenÉe, messaging coach
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Clarity & Confidence: Gain the tools to craft a brand that works for you.
Stop the disconnect: Discover how to be YOU while attracting your ideal clients.
Effortless authenticity: Build a brand that feels true and magnetic.
Clarity & Confidence: Gain the tools to craft a brand that works for you.
Discover how to create a brand that resonates with your dream clients while staying true to yourself with The Brand Authenticity Blueprint™.
Resonant & Real: Can You Have Both in Your Brand?
Your brand is all about YOU. Your branding is all about your PEOPLE.
Effortless authenticity: Build a brand that feels true and magnetic.
Stop the disconnect: Discover how to be YOU while attracting your ideal clients.
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