FIND OUT HOW I CAN HELP
I build brands that feel like home to women becoming their next-level selves.
Nora. Magazine
for Women Redefining Leadership
Animal lover
Mani-gen, INFJ
Disney girl
Concert-goer
Hi! I’m Lena! Brand strategist, creative director, and founder of Lena Designs Studio®. I spent years blending in—afraid to speak up, happy to stay behind the scenes.
Everything shifted when I started owning my perspective, and honoring my empathy as the quiet superpower it’s always been.
Now, that’s exactly what I help my clients do. Together, we turn your lived expertise into sharp positioning, authentic messaging, and a visual identity you can sell with confidence.
Because your brand should feel as unique and brilliant as the woman behind it.
Meet the Strategist Behind The Brand Glow Up!®
But what truly moves people hasn’t changed at all. Connection is still human. Story is still sacred.
That’s why getting clear on who you are and what you stand for isn’t just nice to have anymore, but the foundation of a brand that actually connects and makes people care.
Tech and AI are changing the game every day.
My process blends intuition with strategic thinking to help you grow in alignment, not exhaustion.
Brands Built from the Inside/Out
Empowerment & authenticity lead every decision
Your story and vision become the heart of your brand
Strategy aligns growth with your core values
See How my process Elevates the Standard
The outdated belief that professionalism means hiding your personality
Generic, AI-generated branding that could belong to anyone
The myth that success comes from following the crowd
I say yes please to individuality, emotion, & unapologetic expression.
I stand firmly against:
Unforgettable Brands Start with Inner Clarity
It's been designed to give you the clarity, confidence, and presence to lead with authority and attract aligned opportunities, without the overwhelm or endless second-guessing.
Together, we’ll:
- Rediscover and refine your core message
- Align your positioning with your vision, values, and dream clients
- Build a magnetic verbal + visual identity for your next level of growth
- Equip you with the strategy, assets, and confidence to launch your next chapter
Whether you’re ready to attract higher-value clients, step into new markets, or finally feel fully aligned in how you show up, The Brand Glow Up!® is your path to a brand that feels like home and works as hard as you do.
Leading Lady Coaching
AliceAnne Loftus
[She] helped me focus, overcome my perfectionism, and achieve a rebrand I'm beyond proud of. Lena's expertise and genuine investment in my success made the process fun, productive, and truly transformative. I highly recommend her to anyone needing a powerful brand strategy.
"Working with Lena was a game-changer for my business."
What Confident, Aligned Branding Feels Like
The Whispered Soul
Erin Lewis
"With Lena's help, we peeled the layers back on the purpose and significance of this project and discovered a larger, more encompassing brand...Thanks to Lena's support, our vision has expanded, and we now feel more confident in pursuing our goals."
"Lena will stretch you to think bigger and broader than you were originally thinking."
In the whirlwind of running a business, it’s easy to lose sight of why you started in the first place. Trust me, I’ve been there. When I first launched Lena Designs Studio, I was fueled by a passion to help women entrepreneurs embrace their uniqueness and build brands that genuinely reflect who they are. But as the demands of entrepreneurship piled up...
Reclaim Your Authentic Self: Remember Your ‘Why’ In Business
As we approach 2025, the marketing landscape is brimming with opportunities—and challenges—that will shape the way we connect, communicate, and create impact. For purpose-driven women entrepreneurs, this evolution isn’t just about keeping up with trends; it’s about staying true to your mission while embracing change...
Marketing in 2025: A Guide for Women Entrepreneurs
