the world does business.
Animal lover
INFJ
Disney girl
Concert-goer
I spent years blending in. Learning to own my point of view changed my business—and that’s what I help clients do. We turn your lived expertise into positioning, messaging, and identity that you can sell with confidence.
Lena Designs Studio leads brand strategy, messaging, and identity design for women-led businesses ready to rebrand with clarity. We turn your hard-won story into sharp positioning, a cohesive visual system, and a rollout plan you (or your team) can use—so the right clients recognize you, trust you, and buy.
Hey there, I'm Lena.
✓ Using your unique story and vision as the heart of your brand
✓ Strategy that aligns your business growth with your core values
✓ Empowering women to lead with both boldness and authenticity
I say "yes please" to:
⦸ Generic, AI-generated branding that could belong to anyone
⦸ The idea that success comes from following the crowd
⦸ The outdated belief that professionalism means hiding your personality
I stand against:
But the one thing they can’t replicate? You. Your story, your perspective, your voice.
That’s why getting clear on who you are and what you stand for isn’t just nice to have anymore. It’s the foundation of a brand that actually connects and makes people care.
Tech and AI are changing the game every day.
Explore The Brand Glow Up!®
Leading Lady Coaching
AliceAnne Loftus
[She] helped me focus, overcome my perfectionism, and achieve a rebrand I'm beyond proud of. Lena's expertise and genuine investment in my success made the process fun, productive, and truly transformative. I highly recommend her to anyone needing a powerful brand strategy.
"Working with Lena was a game-changer for my business."
The Whispered Soul
Erin Lewis
"With Lena's help, we peeled the layers back on the purpose and significance of this project and discovered a larger, more encompassing brand...Thanks to Lena's support, our vision has expanded, and we now feel more confident in pursuing our goals."
"Lena will stretch you to think bigger and broader than you were originally thinking."
In the whirlwind of running a business, it’s easy to lose sight of why you started in the first place. Trust me, I’ve been there. When I first launched Lena Designs Studio, I was fueled by a passion to help women entrepreneurs embrace their uniqueness and build brands that genuinely reflect who they are. But as the demands of entrepreneurship piled up...
As we approach 2025, the marketing landscape is brimming with opportunities—and challenges—that will shape the way we connect, communicate, and create impact. For purpose-driven women entrepreneurs, this evolution isn’t just about keeping up with trends; it’s about staying true to your mission while embracing change...