Are you feeling the squeeze in your business? Like a pair of shoes two sizes too small, an outdated brand can be uncomfortable and hold you back from achieving your goals.
If you’re ready to step into a brand that fits perfectly, amplifies your unique strengths, and magnetically attracts clients ready to invest in your expertise, it’s time for a brand makeover.
Here’s the thing: You’ve grown. Your expertise has deepened. Your business has evolved.
But your brand? It’s still stuck in the past, looking and feeling like the business you had three years ago.
Sound familiar?
If you’re struggling to attract more quality leads or feeling disconnected from your brand in your messaging and marketing, you’re not alone. Many established entrepreneurs reach a point where their branding no longer aligns with who they’ve become. It’s frustrating, right? You know you’ve outgrown your current brand, but starting from scratch feels overwhelming.
That’s where The Brand Glow Up!® comes in.
Unlike traditional branding services that focus only on visuals, The Brand Glow Up!® is a strategic, high-touch transformation that brings clarity, confidence, and cohesion to your brand so it works as hard as you do.
This isn’t about chasing trends or slapping on a new logo. It’s about creating a brand that aligns with your expertise, magnetically attracts your dream clients, and positions you as the go-to authority in your industry.
Let’s break down how this process works and why it may be the best investment for your business’s growth yet.
A Signature Process for a Total Transformation
The Brand Glow Up!® is a one- or two-day immersive experience tailored for established entrepreneurs.
A glow up is about empowering and embodying your brand from the inside out. It’s about elevating every aspect of your brand, from its core values to its visual identity, so you can confidently claim your space in the market, communicate your value clearly, and attract clients who are eager to invest in your expertise. Think of it as turning up the volume on your unique brilliance so you can truly shine.
I’ve refined my process into a streamlined, iterative cycle prioritizing swift, intentional decision-making and self-trust. This isn’t one of those slow, drawn-out processes with endless revisions. Just a focused, powerful rebrand that gets you where you need to be…fast.
By the end of our time together, you’ll walk away with:
- A clear, compelling brand story and messaging that sets you apart
- A refined visual identity (logo, color palette, typography, and more)
- A strategic website that supports your business goals and speaks directly to your ideal clients
- A brand launch plan to debut your transformation with confidence
Here’s how it works:
Step 1: Reflecting on Your Founder Story and Business Foundations
Have you ever looked at your website or logo and thought, ‘This doesn’t even feel like me anymore’? That nagging disconnect isn’t just frustrating, it’s a sign your brand isn’t reflecting who you’ve become. That’s why we don’t start with visuals. We start with you.
Before we touch any visuals, we start with the most important question:
Who are you, really?
Most entrepreneurs think they just need a new logo or website, but real transformation starts from within. Your brand should be a direct reflection of your values, expertise, and unique story.
- Guided reflection & deep-dive exercises to uncover your brand’s core essence
- Identifying the unique strengths & experiences that set you apart
- Clarifying your brand story so it feels aligned and authentic
I learned this firsthand in my own business. For years, I led with my design skills…because I am a great designer. But the real magic? The part of my work that truly lit me up? It was the strategy, the story, the psychology—the problem-solving behind branding. I didn’t fully embrace that until someone asked if I’d ever hire out parts of my process. The truth was, I could let go of design before I’d ever let go of strategy. That realization changed everything. I saw that I’d been shaping my brand to fit the small handmade businesses and startups I worked with, instead of positioning myself to do the deeper strategic work I was meant for.
That’s when everything clicked.
Most branding agencies focus only on outward expression. But if your brand doesn’t feel right to you, it won’t resonate with your clients. This step is where we define the heart of your brand.
Step 2: Identifying Your Best-Fit Clients & Market Positioning
Tired of attracting clients who drain your energy or don’t truly value your work? It’s not you—it’s your brand messaging. When your brand speaks to the wrong audience, you end up feeling stuck. Let’s change that.
Not every client is the right client. Your brand should attract those who value your expertise, are eager to invest in your services and connect deeply with your mission.
That’s why we:
- Analyze your best client success stories to identify patterns
- Research your market & competitors to pinpoint your unique positioning
- Honor your brand equity so we refine what’s working instead of starting over
I see too many rebrands that completely abandon what a business has built. That’s not how I work. I respect your brand’s history and help you evolve it in a way that feels natural and sustainable.
Step 3: Finding Your Golden Thread—The Key to Brand Consistency
If your website feels like one thing, your Instagram says another, and your emails sound like someone else entirely, you’re not alone. This whole brand identity crisis thing? Super common.
That’s because most businesses don’t prioritize understanding their Golden Thread—a core idea that weaves everything together.
This looks like:
- Bridging the gap between your strengths & what your clients actually need
- Creating consistency across messaging, visuals, and positioning
- Making sure your brand is unmistakably, undeniably you
Without a defined Golden Thread, your branding efforts can feel like herding cats. When everything aligns? Your brand becomes this magnetic force that just pulls people in.
Step 4: Brand Personality & Voice Development
Branding isn’t just about what you say—it’s about how you say it.
Using psychology-based frameworks and archetypes, we’ll develop a brand personality that:
- Reflects your unique essence and differentiates you from competitors
- Creates an emotional connection with your audience
- Shapes your messaging so it resonates deeply with your ideal clients
Seth Godin famously said, “People do not buy goods & services. They buy relations, stories & magic.”
They buy into brands that make them feel something. Your brand’s personality ensures you connect on a deeper level.
Step 5: Bring Your Brand to Life with a Visual Branding Overhaul
Next, we translate all that strategy into visuals that signal quality and value.
- Strategic brand visuals that elevate your authority, attract high-value clients, and reinforce your positioning
- A complete brand style guide to ensure consistency across all platforms, from your website to social media
- Refreshed brand touchpoints (social media graphics, business cards, email signatures, and more) that create a seamless, professional presence wherever your brand shows up
Brand visuals should be more than just “pretty.” They should work. Your visuals should immediately communicate the quality and credibility of your brand before you even say a word. That’s what we design for.
Step 6: The Comprehensive Relaunch Package
A rebrand isn’t just about creating something beautiful; it’s about ensuring it connects with your audience and drives results. That’s why The Brand Glow Up!® doesn’t stop at strategy and design. I go the extra mile to provide a comprehensive launch plan that brings your new brand to life with clarity and confidence.
- Custom launch graphics & messaging to introduce your brand with impact
- A professionally written press release to announce your transformation
- 30 days of voice/text support so you have guidance as you step into your new brand
Over the past decade, I’ve seen far too many rebrands fall flat…not because the designs weren’t beautiful, but because there was no plan to bring them to life effectively.
I’ve worked with women who have already invested thousands in rebranding but feel stuck because they are unsure how to implement the final results. This is not just a waste of money; it is a missed opportunity to grow their business, attract dream clients, and increase their revenue.
This is why the launch phase matters so much to me. I don’t want your rebrand to be another forgotten project. I want it to be the catalyst for your next level of success.
Real Transformations and Results
Anne’s Story: From Generic to Authority in Her Industry
When operations expert Anne first came to me, her brand was doing the bare minimum. She had a basic website and social media presence that technically outlined her services, but it felt generic, uninspired, and failed to communicate the depth of her expertise.
Anne knew she was capable of working with higher-ticket clients, but her brand didn’t reflect that. She felt stuck—like her business had grown, but her brand had been left behind.
Through The Brand Glow Up!®, we:
- Uncovered Anne’s unique strengths and expertise through deep business story reflection
- Clarified her messaging to highlight the transformative value she provides to clients
- Redesigned her visual identity to align with her elevated positioning and attract premium clients
The transformation was immediate. Anne’s new brand not only helped her stand out in a crowded market, but it also gave her the confidence to show up boldly, charge what she’s worth, and land clients who truly value her work.
“Working with Lena was so incredible! She asked just the right questions to truly get to the heart of what I want my brand to convey to the clients I am working with.”
Hannah’s Story: From Misaligned to Magnetic
When Hannah, founder of LoftHouse Publishing, launched her initial website, it was clear something was off. The brand felt clunky, disorganized, and way too masculine. It was completely misaligned with her vision and values. She struggled to connect with her ideal clients because her branding didn’t reflect the creativity, clarity, and leadership she brought to the table.
Hannah realized she didn’t just need “better design.” She needed a brand that would:
- Articulate her unique voice and vision
- Create emotional resonance with her target audience
- Position her as an industry leader in the publishing space
With The Brand Glow Up!®, we:
- Refined her brand story and core messaging to reflect her mission and connect authentically with her audience
- Developed a cohesive brand personality that felt genuine, approachable, and authoritative
- Delivered a stunning visual identity and strategic website that made her brand impossible to ignore
The results? Hannah didn’t just get a beautiful brand—she experienced a mindset shift. She gained clarity in her messaging, confidence in her offerings, and saw a noticeable increase in client inquiries and engagement across her marketing channels.
“I not only ended up with a beautiful branding package, I understood my own messaging and outreach on a deeper, more articulate level. That flowed into my website copy, social media, and advertising campaigns… The response and success I’ve seen working with Lena Designs Studio has been nothing short of incredible.”
What These Transformations Have in Common:
It’s not just about pretty logos or polished websites (though those are nice, too). It’s about alignment. Clarity. Confidence.
Anne and Hannah didn’t just leave with “branding materials”—they left with brands that felt like home. Brands that reflected who they’ve become. Brands that magnetically attract the clients they want to serve.That’s the power of The Brand Glow Up!®.
Your Next Step: Book Your Call Today
Inspired by Anne and Hannah’s transformations but not sure if The Brand Glow Up!® is the right fit for you? Let’s chat. Book a free Brand Visioning Session, and we’ll explore how your brand can evolve to match the powerhouse business you’ve built.
