My friend Sara’s journey to her first million-dollar year as a coach was definitely a testament to hard work and strategic choices. However, her story also offers an important lesson for established female entrepreneurs like you in scaling your business. The dilemma she faced – where to invest her newfound funds for maximum impact – is one many of you, as I myself, may relate to.

The Dilemma of Growth

Upon reaching a significant financial milestone, Sara felt the urge to level up. She decided to invest in high-end PR services, a choice that seemed the right direction to head in scaling her business–visibility, authority, etc. Right? However, she soon realized a fundamental oversight: the importance of solidifying her brand identity first.

Sara’s experience underscores a common challenge in business growth: choosing where to allocate resources for the most significant impact. While hiring PR professionals or other specialists might seem like the next logical step, it’s essential to revisit the core of your business – your brand strategy.

Most business owners are afraid of looking back and losing momentum, but often that is the key to moving forward.

Why Brand First When Scaling

Think of your brand as the foundation of your business. Just like constructing a building, you wouldn’t start with the roof. A well-defined brand strategy helps you make informed decisions and ensures all other investments, like PR, align seamlessly with your core message and values. Without this, even the most expensive marketing efforts might miss the mark.

A Scaling Lesson to Learn From

Sara’s story is a powerful reminder: before chasing the next big thing, ensure your brand truly reflects your purpose, expertise, and the unique value you offer. Remember, in the journey of scaling up, solidifying your brand isn’t just a step – it’s the foundation that supports all other growth.

Ready to Elevate Your Brand with Authenticity?

Discover the essential steps to align your business vision with your personal values. Download The Brand Authenticity Blueprint™ now and start your journey towards total brand clarity.

Lena Gosik-Wolfe Brand Strategist and Designer

Lena, the founder of Lena Designs Studio, is a seasoned brand strategist and designer with a passion for empowering female entrepreneurs. With years of hands-on experience, she specializes in crafting brands that resonate with authenticity, purpose, and leadership, helping her clients stand out and succeed in their respective industries.

See Full Bio

Brand Strategy Brand Development Brand Design Entrepreneurship Women's Entrepreneurship