The Ideal Client: How to Find and Serve Them

You need to know the needs of your ideal clients inside and out if you want to be paid. But what does that mean, exactly? Your ideal clients are those people who are so thrilled about working with you that they tell everyone they know about how amazing you are! So how do you attract them? Let’s explore those questions and I’ll give you some tips for finding and attracting those perfect clients. Once you know who they are, you can brand your business in a way that resonates with them and speaks to their needs. So read on – your soulmate clients are waiting!

 

Two hands doing a pinky promise and says "The Ideal Client: How to Find and Serve Them"

 

Determine your ideal client

One of the most essential steps in branding your business is determining who your ideal client is. First, consider what you want your business to be known for. Once you have a clear idea of your core values and what you can offer that no one else can, you can narrow down your target market. Ask yourself, “Who would most likely use and appreciate my product or service?” Consider their age, gender, location, interests, and income level. The more specific you can be, the better.

 

Know their pain points

What are they struggling with? What keeps them up at night? What’s their pain? There are a few different ways to go about this research. First, you can look at your current customer base and analyze what made them want to work with you in the first place. Or you can simply ask them! You can do this with surveys, interviews, or even casual conversations. Another way to figure out what pain points your dream clients have is to look at industry trends and answer the question, “What are the challenges my target market is currently facing?

 

Know the difference they want to make in the world

Your soulmate clients aren’t necessarily looking for you based on your offer. Rather they are looking for someone who thinks, acts, and creates as they do. Someone who wants to make a difference the same way they do. Ask yourself, “What will help me create a real person-to-person connection and ultimately make a sale?

The answer to this question will help you connect with them on a deeper level. It becomes much easier for you to talk about the transformation you provide!

 

Know where they get their information and data

The value of knowing where your target market gets its information will help you twofold. First, you can look at what is attracting those people to that specific platform. Secondly, once you know where your target market gets its information, you can start to show up in those same places for them and gain authority in their eyes. Ask yourself, “Do they read certain blogs or magazines? Do they listen to specific podcasts? Do they follow specific influencers on social media?

 

Know what makes them buy or not buy

There are many factors that can influence a purchase decision, including price, perceived value, and product quality. By understanding what your ideal client values most, you’ll be able to position your brand better. Look at other businesses and brands that they buy from and answer the questions, “What do they love about them? What are the similarities?

For example, I recently bought a pair of jeans from Torrid. Why? Because I like the way the brand makes me feel. Their products are comfortable and well-made, but most importantly, they make me feel confident and relaxed. I connect with their messages of body positivity and self-confidence. A photographer will also likely catch my attention if they talk about breaking through self-doubt or a copywriter who focuses on sharing women’s authentic voices.

 

Find ways to be of service to them and help them solve a specific problem

If you can find ways to be of service to your target market, you will be able to attract an audience and build a loyal following. Look at what other influencers in your space have done as well as what other brands have done. See if there are any areas where they haven’t been able to provide complete solutions. Ask yourself, “What’s the gap they’ve left where I might be able to step in with some additional insight or advice?

By taking the time to understand your target market, you can make more informed decisions about how to brand your business. We can all serve our clients better by understanding them better. Additionally, we’ll be better able to create marketing campaigns that resonate even stronger with soulmate clients, which leads to more sales!

I have years of experience helping businesses understand their customers to serve them better! Now I’m asking you: Are you ready to build a better brand strategy that attracts more customers? Contact me today to get started! Book your free call today!

 

HI, I’M LENA GOSIK-WOLFE
I’m a brand designer and strategist for women-owned and led businesses who are in a stage of growth and ready to transform their existing businesses into strong, stand-out brands. If you’re looking to design a competitive brand with a clear identity and personality that is consistent in every communication, then let’s talk. Find out more about how to work with me here

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  1. […] you must accept that not everyone will be interested, which is why you must learn how to find and serve the ideal client. Most women get a little scared when you tell them to pick just a small piece of the market, but […]

  2. […] means ensuring that your branding elements are consistently applied across every channel where your target market interacts with you—including social media, email marketing campaigns, websites, landing pages, […]

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