the world does business.
Animal lover
INFJ
Disney girl
Concert-goer
I mastered the art of blending in long before I learned to confidently stand out for who I am. That transformation changed everything—and now I help other visionary women entrepreneurs do exactly what I did: turn their unique gifts and authentic stories into their greatest business assets.
For the past decade, I’ve helped women build brands that aren’t just beautiful—they’re powerful vehicles for confidence, connection, and impact. My superpower is seeing the extraordinary in your story and strategically translating it into a presence that not only attracts the right opportunities, but feels unmistakably like you.
That mission lives in both of my worlds: through Lena Designs Studio®, where I lead brand strategy and creative direction for women ready to reimagine their brands, and through Nora. magazine, my platform for amplifying women’s voices and stories to inspire others to do the same.
Hey there, I'm Lena.
✓ Using your unique story and vision as the heart of your brand
✓ Strategy that aligns your business growth with your core values
✓ Empowering women to lead with both boldness and authenticity
I say "yes please" to:
⦸ Generic, AI-generated branding that could belong to anyone
⦸ The idea that success comes from following the crowd
⦸ The outdated belief that professionalism means hiding your personality
I stand against:
But the one thing they can’t replicate? You. Your story, your perspective, your voice.
That’s why getting clear on who you are and what you stand for isn’t just nice to have anymore. It’s the foundation of a brand that actually connects and makes people care.
Tech and AI are changing the game every day.
Explore The Brand Glow Up!®
Leading Lady Coaching
AliceAnne Loftus
[She] helped me focus, overcome my perfectionism, and achieve a rebrand I'm beyond proud of. Lena's expertise and genuine investment in my success made the process fun, productive, and truly transformative. I highly recommend her to anyone needing a powerful brand strategy.
"Working with Lena was a game-changer for my business."
The Whispered Soul
Erin Lewis
"With Lena's help, we peeled the layers back on the purpose and significance of this project and discovered a larger, more encompassing brand...Thanks to Lena's support, our vision has expanded, and we now feel more confident in pursuing our goals."
"Lena will stretch you to think bigger and broader than you were originally thinking."
In the whirlwind of running a business, it’s easy to lose sight of why you started in the first place. Trust me, I’ve been there. When I first launched Lena Designs Studio, I was fueled by a passion to help women entrepreneurs embrace their uniqueness and build brands that genuinely reflect who they are. But as the demands of entrepreneurship piled up...
As we approach 2025, the marketing landscape is brimming with opportunities—and challenges—that will shape the way we connect, communicate, and create impact. For purpose-driven women entrepreneurs, this evolution isn’t just about keeping up with trends; it’s about staying true to your mission while embracing change...