she brought with her a vision that transcended the existing bounds of her brand. Despite the growth and success of her business, Melanie felt a disconnect between her company's outward identity and the profound depth of her work. Her brand, as it stood, didn't mirror her extensive experience or the transformative impact she had on her clients. She was determined to authentically showcase her unique essence, ensuring that her ideal clients would instantly recognize her as the perfect match for their needs.
hen Melanie McCool approached Lena Designs Studio, as a referral from another of my amazing clients,
Lena has a real gift! She spent about 90 minutes interviewing me, asking questions that I'd never thought a branding expert would and distilled so much from our single session. She came up with some magic that I know I'll be using for years to come.
Embracing the ethos of Melanie's work, we crafted a brand identity that resonated with the core principles of her work–changing perspectives and unlocking new levels of abundance. Drawing on elements of Melanie's story and these principles, we created a brand identity that became a visual and verbal manifestation of transformation, empowerment, and the limitless potential that lies within each individual.