what would it feel like if you could...

find focus and build momentum?

free up your time for the work you truly love?

have confidence in the way you present yourself?

attract more of the right customers?

Work With Me

brand strategy
→ Brand Strategy Discovery Session 
→ Market Research
→ conceptually backed design

Let me lend you my magic to help you hone your brand position, messaging, and visual identity into a brand that can help you achieve the momentum you need to build a profitable business.

a la carte add-ons
Responsive Showit Website Design
Social Media Setup
Branded Social Media Graphics
Business Card Design
Icon Design
Email Signature Design
Packaging Design and more

Brand Identity
→ Primary Logo, Alternate, Submark, + favicon
→ Custom Color Palette
→ Custom Font System
→ Brand Style Board


If you're ready to change your business in a big way with a brand that stands out to attract more clients and more money... 

looking for clarity in just 3 easy steps?

Book a call to get started

boss babe / pastry chef

Michelle Garner

        Lena believed in my company’s potential, and I was shown how to use my branding in a way that would lead to growth. Since working together, I’ve become much more confident in introducing my business to clients, and I’ve gained so many professional opportunities that I believe I would have otherwise missed out on. Lena is still there for me when I have questions about how and when to use certain design elements, and she is honest with me when I’m asking for branding advice.

Kind words from some of my favorite people

Melissa Paterson

     I think for most people time and money are their two biggest factors when making a decision on their branding. Lena's expertise and friendly, confident communication made working with her a real pleasure and made the money a no brainer and saved me hours of research and guesswork if I were to do it myself.

Kind words from some of my favorite people

boss babe / web expert

boss babe / off-the-cuff maker

Jennifer Tingey

     Lena worked so much behind the scenes to really understand my brand and where I plan to take my business going forward. She took my ramblings and general ideas of what I want to do and where I want to go and built it into a cohesive and beautiful package that I am proud to have represent my business. Thanks girl!

Kind words from some of my favorite people

Paige Gaines

      Because of Lena's knowledge about marketing and branding, and her willingness to learn more about ME, the client, she was able to create something that showcases what I do and what I have a passion for. Lena KNOWS her stuff and she can steer you in the right direction! You can't go wrong with her!

Kind words from some of my favorite people

boss babe / seamstress extraordinaire

I want to work with ambitious female entrepreneurs who are happy to invest in themselves and their dreams!

As a designer, I can create you something beautiful but you have to be ready to dig deep and be open to change and trust the process.

Typical projects have about a 30 day timeline, however most of that time is allotted for me to be researching and building out concepts for your brand, freeing you up to do whatever you need in your day-to-day.

You will need to allot yourself some time to complete the initial design questionnaire and a focused 90 minutes for our 1:1 strategy session and the rest of our communication will be flexible.

I have worked with clients in a wide variety of industries including Etsy sellers, private chefs, local boutiques, realtors, photographers, and more. But the important thing to remember is that each business is incredibly unique because of everything you bring to the table. Industry trends and styles become a lot less of an important consideration when you find yourself building a stand out brand that is uniquely you.

Yes! The ability to offer a flexible payment to fellow small business owners is important to me. I believe that confidence comes from action, and if you're ready to invest in yourself and your business's growth I want to help you do that in any way that I can.

If this is something you think you'll need, let me know on our clarity call together and I'll get you set up!

Book a call and let's chat! Your brand is so much bigger than just a logo but if you're ready to uplevel your business and need a starting point, I'm ready for you!

When businesses ask me this, I always follow up with this question – how big of an impact do you want to make on your audience? If standing out from the crowd and creating a memorable experience is your goal, then you’re going to need more than a logo. My goal is to create a well-rounded brand that gives you all the tools and flexibility to have a cohesive identity without being repetitive.

Are a business babe with drive
Have confidence in your goals
Are ready to stand out and get noticed
Know the value that an investment can have
And are willing to hand over your trust

then i'm ready if you are!

Are a business babe with drive

Have confidence in your business and goals

Are ready to stand out and get noticed

Know the value that an investment can have

And are willing to hand over your trust

are you next?

If you want some of that ^^, then I'm the girl for you. Complete with research-backed concepts that target your ideal client, I'm SO ready to build your brand with you! 

now booking 2021 clients

you want it, you got it

these ladies all bet big on themselves and their businesses and found not just success but confidence as well