It’s looking at and getting clear on what really matters to both you and your dream clients
It's looking at where those overlap and visually communicating that idea in the clearest way possible
And building a cohesive brand builds trust by showing that you’re not just trying a business on for size
clarity makes magic happen
Paige came to me because she felt that even after years of business and hundreds of happy clients, her business still had not met its highest potential because she was seen more as a hobbyist (or “fly-by-night seamstress in her words lol) than a professional. She decided to invest with in my services figuring that she would at least end up with a more professional look. “I realized that I would have to invest some money if I wanted to MAKE more money.”
For Paige’s project, key attributes we wanted to focus on included classic style, Southern charm, and skilled craftsmanship. The goal- to afford women everywhere a simple taste of Southern tradition and hospitality through both product and service. The type and layout are modern, yet the design is full of old-fashioned charm.
She told me that almost immediately, after implementing her design and strategy into her website, she saw increased web traffic and received extremely positive comments from existing customers. She felt that she had effortlessly managed that shift in customer confidence and ultimately made more sales and more money!
From her review: “Lena KNOWS her stuff, and she can steer you in the right direction! You can’t go wrong with her! The best thing about working with you was your marketing knowledge...how you “picked my brain” to get a feel for what I liked and the type of person that I was. AND the fact that you came up with a brand that I would have never imagined, but one that characterizes my work to everyone that sees it!”